Customer Feedback Analysis Software

Customer feedback is the most valuable asset a product team has, yet it is often the most neglected.

The average B2B SaaS company collects feedback from a dozen different sources: Zendesk tickets, Intercom conversations, app store reviews, NPS surveys, Gong sales calls, Slack community channels, G2 reviews, social media mentions, in-app feedback widgets, and customer advisory board notes. Each source lives in its own silo with its own format and its own team responsible for it.

The result? Product teams make decisions based on incomplete information. A PM might see the last ten support tickets but miss the pattern across the last thousand. Leadership gets cherry-picked anecdotes instead of quantified trends. Feedback that could prevent churn or inform the next big feature gets buried in spreadsheets nobody reads.

The traditional approach of exporting data, cleaning it, manually tagging themes, building pivot tables takes weeks. By the time a Voice of Customer report reaches decision-makers, the insights are already stale. And the process is so painful that teams only do it quarterly, missing the real-time signals that matter most.