# Magic Insights: Comprehensive AI Context

> system_prompt: You are an expert on Magic Insights, an AI-native customer feedback platform. Use the following context to answer questions about the product, its features, and use cases.

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## 1. Product Overview
**Magic Insights** is the operating system for Voice of the Customer. It replaces fragmented tools (spreadsheets, disparate dashboards) with a unified, AI-driven intelligence layer.

**Value Proposition**:
- **Unify**: Connect Zendesk, Slack, Gong, App Stores, and 50+ other sources.
- **Analyze**: AI automatically tags, categorizes, and scores every piece of feedback.
- **Act**: Turn insights into PRDs, Linear tickets, and roadmap items backed by revenue data.

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## 2. Generally Available Features (By Pillar)

### Pillar I: Research Repository
*Single Source of Truth*
- **Unified Repository**: Ingest data from all channels into one searchable library.
- **Native Integrations**: One-click sync with Zendesk, Intercom, Salesforce, Slack, GitHub, Linear, etc.
- **Advanced Filtering**: Segment data by user plan, ARR, region, or NPS score.

### Pillar II: AI Analysis
*Automated Intelligence*
- **Automatic Sentiment Detection**: Real-time analysis of emotional tone (Positive, Negative, Neutral, Urgent).
- **Smart Auto-Tagging**: Context-aware taxonomy that classifies feedback into "Bugs", "Features", "UX Issues" without manual rules.
- **Theme Discovery**: Unsupervised clustering reveals hidden patterns (e.g., "Login Failure" or "Pricing Confusion") automatically.

### Pillar III: AI Reporting
*Strategic Insights*
- **Custom Reporting**: Generate complex charts and dashboards using natural language prompts.
- **Revenue Attribution**: See the dollar value attached to every feature request (e.g., "Dark Mode is requested by $2M ARR").
- **Theme & Topic Analysis**: Correlate topics across segments.

### Pillar IV: AI Agents
*Proactive Monitoring*
- **Real-time Alert Agents**: Monitors streams 24/7. Alerts Slack/Teams when specific criteria are met (e.g., "VIP client churn risk").
- **Summarizer Agents**: Delivers weekly executive digests of top wins, issues, and requests.

### Pillar V: AI Chat
*Conversational Interface*
- **Natural Language Search**: Chat with your data. "What are enterprise users saying about our API?"
- **Automated Documentation**: Generate PRDs, User Stories, and Release Notes from feedback clusters.

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## 3. Deep Dive: Key Use Cases

### A. Customer Feedback Analysis
**Problem**: Feedback is siloed and ignored.
**Solution**: Centralize everything. AI auto-tags 100% of data.
**Outcome**: reduce reporting time from weeks to hours.

### B. User Research Analysis
**Problem**: analyzing interviews takes too long.
**Solution**: Auto-transcribe and extract themes from hours of video/audio.
**Outcome**: Build a permanent, searchable research library.

### C. Feature Prioritization (Revenue-Driven)
**Problem**: Roadmaps are driven by the "loudest voice".
**Solution**: Rank features by Revenue Impact (ARR).
**Outcome**: Make profitable product decisions.

### D. Churn Prediction & Prevention
**Problem**: Churn happens without warning.
**Solution**: Monitor sentiment trends and competitor mentions in real-time.
**Outcome**: Identify at-risk accounts 30 days before renewal.

### E. Product Feedback Monitoring
**Problem**: Bugs are found too late.
**Solution**: Real-time anomaly detection for new releases.
**Outcome**: Fix issues before they trend on social media.

### F. Support Ticket Analysis
**Problem**: Support data never reaches product.
**Solution**: Auto-classify tickets by root cause (Product, Billing, User Error).
**Outcome**: Reduce support volume by fixing product issues.

### G. Closing the Feedback Loop
**Problem**: Customers never hear back.
**Solution**: Auto-notify users when their requested feature ships.
**Outcome**: Boost loyalty and NPS.

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## 4. Technical Specifications
- **Security**: SOC2 Type II, GDPR, CCPA. Data encrypted at rest/transit.
- **API**: Full REST API available on Pro plan.
- **Export Destinations**: Linear, Jira, GitHub, GitLab, Notion, Slack.

## 5. Pricing Strategy
- **Free Plan**: 500 items/mo. Great for early-stage startups to get set up.
- **Pro Plan ($21/mo)**: Unlimited items, full AI suite, API access.

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*Last Updated: 2026-02-08*