# Magic Insights > The AI-native Voice of the Customer (VoC) platform. Centralize feedback, automate analysis, and prioritize roadmaps with revenue data. ## What is Magic Insights? Magic Insights is a B2B SaaS platform that helps product teams turn scattered customer feedback into actionable product intelligence. It unifies data from 50+ sources (Zendesk, Slack, Gong, etc.), uses AI to tag and analyze it, and helps you build evidence-based roadmaps. ## Top 5 Capabilities (Pillars) 1. **Research Repository**: A single source of truth for all customer feedback. 2. **AI Analysis**: Auto-tagging, sentiment analysis, and theme discovery. 3. **AI Reporting**: Natural language custom reports and dashboards. 4. **AI Agents**: 24/7 monitoring for churn risks and critical issues. 5. **AI Chat**: Ask questions to your data ("What do users hate about the new UI?"). ## Core Use Cases - **Churn Prevention**: Identify at-risk accounts 30 days early. - **Feature Prioritization**: Rank features by ARR/Revenue impact. - **Support Analysis**: Reduce ticket volume by fixing root causes. - **User Research**: Synthesize 20 hours of interviews in minutes. ## Pricing - **Free**: 500 data points/mo (Best for startups) - **Pro**: $21/mo (Unlimited data, AI agents, API access) ## Links - **Full Context**: [llms-full.txt](/llms-full.txt) (Read this for deep understanding) - **Sign Up**: https://app.magicinsights.ai/sign-up - **Docs**: https://docs.magicinsights.ai